It's a Sad Day in Volvo Town

"Amoore100" (amoore100) 04/17/2018 at 14:29 • Filed to: Volvo, Dave Barton, Prancing Moose

2

38

!!!error: Indecipherable SUB-paragraph formatting!!! Interesting because this is an issue with Volvo’s non-car related branch so they don’t really have a direct stake in it, thus it’s hard to say how it will go down. That said, !!!error: Indecipherable SUB-paragraph formatting!!! and !!!error: Indecipherable SUB-paragraph formatting!!! . I feel sorry for Dave—he’s done so much for the brand and the enthusiast communities and this is how he gets rewarded. A shame.

No matter the outcome, his legacy is forever immortalized on the flanks of our Scandinavian fleet. Thank you, Dave, for everything, and I wish nothing but the best for you.

Neil drives a beetle and a fancy beetle > Amoore100 04/17/2018 at 14:57

4

I don’t know the specifics and intricacies but I’ve heard that failure to protect a trademark can lead to some loss of rights; so even if as a company you like what someone does; you need to protect your brand name.

TheBloody, Oppositelock lives on in our shitposts. > Amoore100 04/17/2018 at 14:59

8

If Volvo was cool they’d grant Dave a license allowing them to use their brand. Land Rover gave the club I belong to permission to use their logos/Name on our club stuff.  

Seems Volvo isn’t cool though.

Arrivederci > Neil drives a beetle and a fancy beetle 04/17/2018 at 15:00

4

This is true - he can also likely still keep making stickers that don’t have the word “VOLVO” or any of their logos on them.

LOREM IPSUM > Amoore100 04/17/2018 at 15:00

0

How do you say “Go F yourselves” in Sweedish?

LOREM IPSUM > Neil drives a beetle and a fancy beetle 04/17/2018 at 15:03

1

They could license it to him for a dollar, just to protect their interests, if they wanted to be cool.

Then again, anyone who boldly writes “SIPS: Side Impact Protection System” in huge typeface on their rear windows, isn’t cool, at all.

bhtooefr > LOREM IPSUM 04/17/2018 at 15:04

3

Given that this just now happened, I’m thinking Mandarin is more appropriate.

LOREM IPSUM > bhtooefr 04/17/2018 at 15:07

0

Guess I must have blinked, and missed that transaction!

Neil drives a beetle and a fancy beetle > LOREM IPSUM 04/17/2018 at 15:10

0

I mean, that’s a pretty proactive thing for them to do(and potentially costly as they’d be paying their attorney to come up with the licensing agreement because even if Dave has been casual about it; their name and brand have value).

LOREM IPSUM > Neil drives a beetle and a fancy beetle 04/17/2018 at 15:17

0

Worth it though, just for the sake of keeping some of your biggest fans and supporters on your side. Not like they don’t have dozens of attorneys on the payroll already. Print out some standard boiler plate, get a sig, and keep on truckin’. I bet one of our resident oppo lawyers would even donate the ink and paper.

kanadanmajava1 > Neil drives a beetle and a fancy beetle 04/17/2018 at 15:17

0

I think the guy had been in contact with Volvo company dudes earlier. And so far they have been ok with this. I think Volvo should have send the letter immediately and not several years later. Carroll Shelby lost the rights for Cobra cars as he woke up way too late with his claims.

RPM esq. > Neil drives a beetle and a fancy beetle 04/17/2018 at 15:17

1

Am a lawyer who does some trademark work, can confirm this is true. They could license it to him though.

facw > Amoore100 04/17/2018 at 15:19

3

Seems like he just has to start making them without the VOLVO wordmark and he’s fine.

Amoore100 > facw 04/17/2018 at 15:26

4

It’s what he’s doing right now, but for me half the fun was the retro badge stickers (as seen on the waterfall grille above) and the mileage markers (again, above).

Cé hé sin > bhtooefr 04/17/2018 at 15:26

0

Depends. Volvo Trademark Holdings is owned equally by AB Volvo and Volvo Cars so it depends on which of these is being difficult.

Amoore100 > TheBloody, Oppositelock lives on in our shitposts. 04/17/2018 at 15:27

0

It’s funny—it’s Volvo’s Truck/Bus branch that is doing this since the cars are now under Geely; they seemed not to care under Ford, but apparently Chinese ownership changes everything.

TheBloody, Oppositelock lives on in our shitposts. > Amoore100 04/17/2018 at 15:34

5

Seems to be the case, which is ironic given Chinese firms general attitude towards Intellectual property. I guess when it’s theirs it is a different story.   

JQJ213- Now With An Extra Cylinder! > facw 04/17/2018 at 15:54

2

It also sucks because he was the only one recreating old stickers and labels for people restoring their cars. And he can’t now

Jordan and the Slowrunner, Boomer Intensifies > TheBloody, Oppositelock lives on in our shitposts. 04/17/2018 at 16:05

0

It’s appropriate, since they’ve never been cool.

AMGtech - now with more recalls! > Amoore100 04/17/2018 at 16:11

5

Which is even more amusing considering China’s general disposition on intellectual property rights.

AMGtech - now with more recalls! > TheBloody, Oppositelock lives on in our shitposts. 04/17/2018 at 16:12

1

Just said the same thing. I should’ve kept reading comments!

bwp240 > Amoore100 04/17/2018 at 16:31

0

Soultion: Change to Lolvo and continue...

Urambo Tauro > bwp240 04/17/2018 at 16:50

0

Those are still available in the online store. The prancing moose is not trademarked by Volvo.

Amoore100 > TheBloody, Oppositelock lives on in our shitposts. 04/17/2018 at 16:57

0

I don’t think it’s theirs—Volvo AB of Sweden is letting Volvo Cars of China use their logo and suddenly decided that we can’t have Barton stickers anymore is what I’m reading, though I could be mistaken.

bwp240 > Urambo Tauro 04/17/2018 at 17:09

1

I didn’t realize that he made Lolvo stickers - TIL

Maybe just say it is Volvo spelled with the Roman numeral V and thus it say 5ol5o and is different.

Urambo Tauro > bwp240 04/17/2018 at 17:23

0

Might as well do that with the L , too. 5O505O

My bird IS the word > Amoore100 04/17/2018 at 17:33

1

They legally have to do this. nothing to say they can’t work out a license deal with him later, but they probably won’t bother due to the hassle.

For Sweden > Amoore100 04/17/2018 at 17:36

2

Ban Volvo

dogisbadob > Amoore100 04/17/2018 at 17:37

0

Since when do the Chinese care about that shit? Volvo is Chinese now, being owned by Geely :p

ranwhenparked > Amoore100 04/17/2018 at 18:09

1

The Volvo brand is actually owned by Volvo Trademark Holding AB, a 50-50 joint venture between Volvo AB and Volvo Car Corp. Essentially, each company has to sign off on any new use or change of use by the other partner.

What they may do is simply get together and agree on which of the two companies will handle which trademark violation cases, perhaps it was just Volvo AB’s turn in the rotation this time?

Amoore100 > ranwhenparked 04/17/2018 at 18:13

0

Gotcha, that’s the part I didn’t totally get. It just seems odd that for so long it’s been a nonissue then boom, cease and desist.

Amoore100 > For Sweden 04/17/2018 at 18:13

2

Saab FTW

Amoore100 > My bird IS the word 04/17/2018 at 18:14

0

They legally haven’t done this for multiple decades. No reason for them to start all of a sudden, and with a cease and desist out of the blue no less.

ranwhenparked > Amoore100 04/17/2018 at 18:14

1

I don’t know for sure if they really do divide up the workload like that or anything, Volvo Cars might not even be involved at all - purely speculation on my part.

But, that is how the trademark ownership is structured - technically, neither Volvo company owns their brand.

My bird IS the word > Amoore100 04/17/2018 at 18:26

2

look into trademark law. If you don’t “defend” your trademark you risk losing it. Then I could sell anything with the volvo logo on it.

Amoore100 > My bird IS the word 04/18/2018 at 00:39

0

How long does that take? 13 years is quite the delayed reaction, I’m surprised it isn’t “lost” already.

My bird IS the word > Amoore100 04/18/2018 at 01:16

1

You are probably right. I wouldn’t want to test it though.

TheTurbochargedSquirrel > Amoore100 04/18/2018 at 10:41

1

1) Remove Volvo text

2) Replace with Swedish flag across top, just like Ferrari has the Italian flag at the top of their badge

3) ???

4) Profit

RT > Amoore100 06/01/2018 at 15:45

1

It’ll only drive this underground, right?